Kylie Kristen Jenner is an American media personality, socialite, model, and businesswoman. She starred in the E! reality television series Keeping Up with the Kardashians from 2007 to 2021 and is the founder and owner of cosmetic company Kylie Cosmetics. Kylie Cosmetics has grown rapidly since its launch in 2015, reaching over $420 million in sales within two years. Kylie Jenner s cosmetic company is more successful than ever
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How Kylie built her empire
Kylie Cosmetics founder and CEO Kylie Jenner is a young entrepreneur who has built an enormous empire. She kicked off her Kylie Shop in November 2015, offering cosmetics products with names like Lip Kit By Kylie and Silver Series. She’s also teamed up with brands like Puma, PacSun, Topshop, Forever 21 and most recently at Sephora. The best part? Her products are super affordable — you can get your own lipstick for just $15! Kylie Jenner s cosmetic company is more successful than ever
- Born: 10 August 1997 (age 24 years), Los Angeles, California, United States
- Height: 1.68 m
- Siblings: Kendall Jenner, Kim Kardashian, Khloé Kardashian, MORE
- Children: Stormi Webster, Wolf Webster
- Parents: Kris Jenner, Caitlyn Jenner
The challenges she faced
Since she launched her first line of lip kits—including Dolce K, True Brown K, and Lip Kit By KKW—in 2015, Kylie Cosmetics has experienced tremendous growth. It generated $420 million in retail sales in its first 18 months, according to Forbes; for comparison, it took another famous beauty brand with a massive social media following three years to reach that figure. Even better? The now-20-year-old entrepreneur owns 100 percent of Kylie Cosmetics, which makes all of her business decisions completely on her own (which isn’t easy). Still, she doesn’t consider herself an expert in anything other than makeup application: I am only good at drawing shapes on my face and mixing colors. That’s what I do really well. I have to have someone tell me everything else.
Things you can learn from Kylie’s success
A good business plan for Kylie Cosmetics was a key to success. In 2012, it was announced that she would launch a line of lip kits with her half-sister, Kim Kardashian, as part of their Khloe Kardashian Beauty. At age 17, she collaborated with Uptown Girl Hair Beauty (who also did wigs for Prince) to create her own wig line under their Uptown Weave brand.